HPER 3110 - Event Marketing

Provides fundamental and advanced concepts in the study and practice of event marketing including event mission and vision development, target audience development, event positioning, event product development, integrated event marketing tactics, and the formulation of the communication plan.

Prerequisites & Corequisites: Prerequisites: HPER 1700 and HPER 2100, with grades of “C” or better.

Credits: 3 hours