MKTG 3340 - Entrepreneurial Marketing

An examination of marketing theory, concepts and processes used by entrepreneurial companies to create customer value while accomplishing their strategic mission and objectives. The basic objectives of the course are to have students: 1) Develop an understanding of the essence of marketing terminology, concepts, and strategies as they apply to small and new ventures; 2) Develop skills in analyzing and solving entrepreneurial marketing problems in business; and 3) Learn to write a basic marketing plan for an existing or proposed entrepreneurial company.

Prerequisites & Corequisites: Prerequisite: MKTG 2500

Credits: 3 hours

Restrictions: Restricted to majors/minors in entrepreneurship.