MGMT 6350 - Demand/Supply Integration

The design and implementation of distribution channels emphasizing customer service, least-total-cost design, and time-based competition. The course will include particular attention to the application of information technology; the integration of important strategic issues; the coordination of activities impacting channel efficiency; and the management of channel relationships. Supply Chain Strategy identifies two primary sets of processes through which a firm creates value for its customers by moving goods and information through marketing channels; demand-focused processes and supply-focused processes. Historically, firms have invested resources to develop a core differential advantage in one or the other of these areas - but rarely in both - often resulting in mismatches between demand (what customers want) and supply (what is available in the marketplace). Successfully managing the supply chain to create customer value requires extensive integration between demand-focused processes and supply-focused processes, which will be a major theme in the course and overall curriculum.

Credits: 3 hours

Notes: Open to graduate students only.