May 19, 2024  
Undergraduate Catalog 2007-08 
    
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Undergraduate Catalog 2007-08 [ARCHIVED CATALOG]

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MKTG 3740 - Advertising and Promotion

A comprehensive survey of basic principles of advertising and promotion. The course will include the study of promotion media, practices and theories and the effects of advertising and promotion in the firm, the economy, and society. Students will be introduced to the fundamentals of Integrated Marketing Communications (IMC).

Prerequisites & Corequisites: Prerequisites: MKTG 2500; Marketing majors and minors, General Business majors, Imaging:Business majors, Textile & Apparel Studies majors, and Secondary Education in Marketing majors and minors only.

Credits: 3 hours


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