MKTG 4810 - Integrated Marketing Communications Campaigns

This is the capstone course for advertising and promotion majors. It will include promotional and managerial case studies. Complete IMC campaigns will be developed based on research, marketing plans, and creative executions. Advertising research will be explored. Budget strategies will be discussed and applied. Emphasis will be on integrated marketing communications planning. Development of “portfolio pieces” will be part of this course.

Prerequisites & Corequisites: Prerequisites: MKTG 4720, MKTG 4740 and MKTG 4770; Advertising and Promotion majors only.

Credits: 3 hours