MKTG 4840 - Marketing Logistics

An analysis of the movement and storage of finished products to support physical availability in markets. Emphasis on customer requirements and customer satisfaction, logistics process capability, and optimization of total distribution costs.

Prerequisites & Corequisites: Prerequisites: MKTG 2500 and either BUS 3750 or IME 3260; Food & Consumers Pkg Goods Marketing majors, Marketing majors and minors, Imaging/Printing:Marketing majors, Sales & Business Marketing majors, and Secondary Education in Marketing majors only. Students cannot receive credit for both MKTG 4630 and MKTG 4840.

Credits: 3 hours