Mushtaq Luqmani, Chair
Main Office: 3210 Schneider Hall
Telephone: (269) 387-6133
Robert L. Harrison
Zahir A. Quraeshi
Hu (Jeffrey) Xie
The Department of Marketing offers four majors: marketing, advertising and promotion, food and consumer package goods marketing, and sales and business marketing. The department also supports two interdisciplinary majors: (1) ebusiness marketing with the Department of Business Information systems and (2) integrated supply management with the Department of Management and the College of Engineering. In addition, the department offers minors in advertising and promotion, and in marketing.
Course requirements for each of the four majors and two minors can be found under each program. Course prerequisites are listed after the course descriptions. Any deviations from these course requirements and prerequisites must have the written approval of the department chairperson.
Advising for majors and minors takes place in the Haworth College of Business Office of Academic Advising and Admissions. Students are also encouraged to discuss majors, minors and elective choices with faculty members in their areas of interest.
Applying for a minor
To be eligible to apply for a minor either in advertising and promotion, or in marketing, a student must have completed a minimum of 56 credit hours with an overall WMU grade point average of at least 2.50. However, meeting these minimum requirements does not guarantee admission into either minor, as the Department of Marketing receives far more minor applications than it has the capacity to accept.