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    Western Michigan University
   
 
  Dec 12, 2017
 
 
    
Undergraduate Catalog 2017-18

Marketing


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Mushtaq Luqmani, Chair 
Main Office:  3210 Schneider Hall
Telephone:  (269) 387-6133


Alhassan Abdul-Muhmin
JoAnn Atkin
Scott Cowley
James Eckert
Bruce Ferrin
Frank Gambino
Robert L. Harrison
Karen Lancendorfer
Thaweephan Leingpibul
Stephen Newell
Kelley O’Reilly 
Zahir A. Quraeshi
Robert Reck
Ann Veeck
John Weitzel
Hu (Jeffrey) Xie
Marcellis Zondag

The Department of Marketing offers four majors: marketing, advertising and promotion, food and consumer package goods marketing, and sales and business marketing. The department also supports two interdisciplinary majors: (1) ebusiness marketing with the Department of Business Information systems and (2) integrated supply management with the Department of Management and the College of Engineering. In addition, the department offers minors in advertising and promotion, and in marketing.

Program Requirements

Course requirements for each of the four majors and two minors can be found under each program. Course prerequisites are listed after the course descriptions. Any deviations from these course requirements and prerequisites must have the written approval of the department chairperson.

Advising for majors and minors takes place in the Haworth College of Business Office of Academic Advising and Admissions. Students are also encouraged to discuss majors, minors and elective choices with faculty members in their areas of interest.

Applying for a minor

To be eligible to apply for a minor either in advertising and promotion, or in marketing, a student must have completed a minimum of 56 credit hours with an overall WMU grade point average of at least 2.50. However, meeting these minimum requirements does not guarantee admission into either minor, as the Department of Marketing receives far more minor applications than it has the capacity to accept.

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