Apr 18, 2024

Undergraduate Catalog 2006-07

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Undergraduate Catalog 2006-07 [ARCHIVED CATALOG]

Advertising and Promotion Minor (ADVN) (21 to 22 hours)

Note: Nonbusiness majors are limited to only one minor in the Haworth College of Business.

Requirements

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 4770 - Consumer Behavior Credits: 3 hours
STAT 2160 - Business Statistics Credits: 3 hours
or
STAT 3660 - Introduction to Statistics Credits: 4 hours

Select two courses (6 hours) from the following:

MKTG 3730 - Internet Marketing Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 4720 - Media Planning and Research Credits: 3 hours
MKTG 4730 - Interactive Marketing Strategy Credits: 3 hours
MKTG 4740 - Creative Strategy Credits: 3 hours
MKTG 4750 - International Marketing Credits: 3 hours