Program: Marketing Major (MKTJ) (24 hours) - Western Michigan University

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 4750 - International Marketing Credits: 3 hours
MKTG 4770 - Consumer Behavior Credits: 3 hours
MKTG 4860 - Marketing Strategy Credits: 3 hours

Electives:

Select two additional courses (6 credit hours) from the following:

MKTG 2900 - Introduction to Food and CPG Industries Credits: 3 hours
MKTG 3600 - Professional Selling Credits: 3 hours
MKTG 3720 - Purchasing Management Credits: 3 hours
MKTG 3730 - Internet Marketing Credits: 3 hours
MKTG 3760 - Sales Management Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 3800 - Sport Marketing Credits: 3 hours
MKTG 3920 - Applied Marketing Analysis Credits: 3 hours
MKTG 4730 - Direct Marketing Strategy Credits: 3 hours
MKTG 4760 - Retail Management Credits: 3 hours
MKTG 4780 - Special Topics in Marketing Credits: 3 hours
MKTG 4840 - Marketing Logistics Credits: 3 hours

Other Requirements

Advertising and Promotion, Food and Consumer Package Goods Marketing, Marketing, and Sales and Business Marketing majors may satisfy their Advanced Economics requirement through completion of any 3000- or 4000-level economics course.