Program: Advertising And Promotion Major (ADVJ) (24 hours) - Western Michigan University

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 4720 - Media Planning and Research Credits: 3 hours
MKTG 4740 - Creative Strategy Credits: 3 hours
MKTG 4770 - Consumer Behavior Credits: 3 hours
MKTG 4810 - Integrated Marketing Communications Campaigns Credits: 3 hours

Elective:

Select one additional course (3 hours) from the following:

MKTG 3730 - Internet Marketing Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 3800 - Sport Marketing Credits: 3 hours
MKTG 3920 - Applied Marketing Analysis Credits: 3 hours
MKTG 4730 - Direct Marketing Strategy Credits: 3 hours
MKTG 4750 - International Marketing Credits: 3 hours
MKTG 4860 - Marketing Strategy Credits: 3 hours

Other Requirements

Advertising and Promotion, Food and Consumer Package Goods Marketing, Marketing, and Sales and Business Marketing majors may satisfy their Advanced Economics requirement through completion of any 3000- or 4000-level economics course.

Recommendation

It is strongly recommended that Advertising and Promotion majors complete the following course either to fulfill their General Education Distribution Area VI requirement or as an elective:

IMAG 1500 - Introduction to Imaging Credits: 4 hours