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Nov 22, 2009

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Advertising and Promotion Minor (ADVN) (21 to 22 hours)

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Note: This minor is not available to students pursuing a major in the Department of Marketing. Non-business students are limited to only one minor and a maximum of 30 credit hours in the Haworth College of Business.

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 4770 - Consumer Behavior Credits: 3 hours
STAT 2160 - Business Statistics Credits: 3 hours
or
STAT 3660 - Introduction to Statistics Credits: 4 hours

Electives:

Select two additional courses (6 hours) from the following:

MKTG 3730 - Internet Marketing Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 4720 - Media Planning and Research Credits: 3 hours
MKTG 4730 - Direct Marketing Strategy Credits: 3 hours
MKTG 4740 - Creative Strategy Credits: 3 hours
MKTG 4750 - International Marketing Credits: 3 hours

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