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    Western Michigan University
  Jul 25, 2017
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Undergraduate Catalog 2012-13 [ARCHIVED CATALOG]

eBusiness Marketing

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E-business marketing is an interdisciplinary major that combines the study of Marketing and Information Systems to prepare students for careers in fields such as e-commerce, digital marketing, social media, and web application development and services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

This major has two tracks, from which students should choose one: Information Systems or Marketing.

Core Requirements for both tracks:

Baccalaureate-Level Writing Requirement

The following course meets the baccalaureate-level writing requirement for the major:

Advanced Economics Course

The advanced ECON requirement may be met by taking one of the following:

Information Systems Track (4 courses - 12 credits)

Required Courses

Marketing Track (4 courses - 12 credits)

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