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    Western Michigan University
   
 
  Oct 18, 2017
 
 
    
Undergraduate Catalog 2017-18

Advertising And Promotion Major (ADVJ)(27 hours)


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The advertising and promotion major prepares students for a variety of promotion-related positions, such as account management, media planning, and advertising sales. Graduates typically find employment in the advertising industry or in firms with marketing communications, promotion, or interactive marketing departments. Students are encouraged to pursue a related minor in art, communication, English (writing emphasis), or imaging to enhance their creative skills.

Elective Courses:


Select two additional courses from the following:

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