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    Western Michigan University
   
 
  Nov 18, 2017
 
 
    
Undergraduate Catalog 2017-18

Food and Consumer Package Goods Marketing Major (FMKJ)(30 hours)


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Western Michigan University is one of the premier universities in the United States offering a four-year, fully accredited business degree in food and consumer package goods marketing. The mission of this major is to prepare students for professional careers within the industry and provide the necessary tools for continuous professional growth. The Food and Consumer Package Marketing major provides experiential learning opportunities such as study-abroad, internships, and tours of industry, business networking, and the annual Food Marketing Conference. The WMU major is one of only a select number of universities with accreditation in Category Management, which allows students to pursue personal certification in this field. The Food and Consumer Package Goods Marketing major also provides career opportunities within retail, consumer package goods, data analytics and supply-chain management.

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