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    Western Michigan University
   
 
  Oct 18, 2017
 
 
    
Undergraduate Catalog 2017-18

Marketing Major (MKTJ)(24 hours)


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Marketing, more than any other business function, deals with people. The Marketing major prepares students for careers in a wide range of industries, as sound marketing is critical to the success of every type of organization, including business-to-consumer companies, business-to-business companies, consumer goods and service companies, as well as non-profit organizations. Marketing majors pursue a variety of career paths including those related to branding, strategy, consumer/marketing research, consumer experience, promotion, channel and sales management.

Elective Courses:


The Marketing Department offers a wide array of elective courses that span most content areas of the marketing discipline. Students may elect any (2) two courses from the list of available courses below. Students are strongly encouraged to meet with a major advisor to discuss their two elective course options, sequencing, and career plans. As a guideline, a few content categories are provided as an example of how students can purposely align their elective choices with their potential career interests.

Content Catagories:


Elective courses that are related to Marketing Research and Analytics

Elective courses that are related to Sport Marketing

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