Skip to Navigation
    Western Michigan University
   
 
  Dec 13, 2017
 
 
    
Undergraduate Catalog 2017-18

eBusiness Marketing (EBMJ) (27 hours)


Return to Departments and Programs Return to: Departments and Programs

The ebusiness marketing major is an interdisciplinary major that combines the study of Marketing and Information Systems to prepare students for careers in fields such as e-commerce, digital marketing, social media, and web application development and services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

This major has two tracks, from which students should choose one: Information Systems or Marketing.

Information Systems Track (4 courses - 12 credits)


Required Courses


Two Electives


Marketing Track (4 courses - 12 credits)


Return to Departments and Programs Return to: Departments and Programs