|
|
Undergraduate Catalog 2009-10 [ARCHIVED CATALOG]
Course Descriptions
|
|
| |
| |
-
MFE 4820 - Senior Design Project II
Completion of the engineering design project started in Senior Design Project I. A formal written and oral presentation is required.
Prerequisites & Corequisites: Prerequisite: MFE 4800.
Credits: 2 hours
Lecture Hours - Laboratory Hours: (2 to 0)
|
| |
-
MGMT 2500 - Organizational Behavior
This course provides an examination of individual, interpersonal, group, and organization processes faced by employees. Current theory, research, and practice regarding variables that influence human behavior are discussed. Emphasis is placed on learning relevant to goal setting, managing change, team processes, reward structures, human productivity, and career management in organization settings.
Prerequisites & Corequisites: Prerequisite: BUS 1750.
Credits: 3 hours
|
| |
-
MGMT 2750 - Analytical Foundations
This course covers the use of qualitative and quantitative techniques for research and decision-making across the business functions of production, distribution, marketing, information management, accounting, finance, and human resource management. It may include analytical techniques such as research methods, problem identification, project management, decision cycle, decision models, forecasting, etc.
Prerequisites & Corequisites: Prerequisite: STAT 2160 or equivalent.
Credits: 3 hours
|
| |
-
MGMT 2800 - Introduction to Supply Management
Introduces students to a framework for making longer-term decisions in supply chain management, and stresses the importance of developing and executing a supply chain management strategy that is consistent with the business strategy of the organization. An emphasis will also be placed on supply chain management as a competitive weapon. This course is designed to introduce sourcing, operations, and logistics topics. The primary objective of this course is to extend the student’s knowledge of the basic elements, issues, and problems facing the firm’s supply chain. Key topics include customer service, quality management, supply chain infrastructures, transactions, inventory and manufacturing strategies, and procurement management. The course is designed to provide students with an understanding of the design, implementation, and broad management of effective and efficient supply chain systems.
Credits: 3 hours
Restrictions: Sophmore standing; Pre-Business and Business Administration students only.
|
| |
-
MGMT 3000 - Fundamentals of Management
An introduction to the concepts, theories, models, and techniques central to the practice of management. Historical and contemporary thought are presented in the context of the behavioral, structural, functional, quantitative, and ethical aspects of managing organizations. Cross-cultural aspects of management are also explored. Expected outcomes for the student are: a general familiarity with the management process, and limited situational application of course content.
Prerequisites & Corequisites: Prerequisite: Junior standing.
Credits: 3 hours
|
| |
-
MGMT 3010 - Project Management
Students acquire the knowledge, tools, and experience to work effectively as a member of a project team through a combination of lectures and experiential learning. In addition to acquiring specific project management skills and using computing applications for project management, the course advances students’ understanding of the human dimensions of work processes.
Prerequisites & Corequisites: Prerequisite: MGMT 2500.
Credits: 3 hours
|
| |
-
MGMT 3140 - Small Business Management
The knowledge and skills a business-trained individual needs after founding or buying an independent firm are introduced in this course. Specific applications of business areas such as finance, advertising, accounting, and tax law for the owner/operator of a small business will be addressed. It is assumed that students have a basic knowledge of business fundamentals before taking this course.
Prerequisites & Corequisites: Prerequisites: MGMT 2500, MKTG 2500.
Credits: 3 hours
|
| |
-
MGMT 3200 - Managing ERP Systems
Through a hands-on Enterprise Requirements Planning (ERP) software configuration project, students learn how information technology can help a firm manage its business processes. Management issues associated with implementing and managing ERP systems, such as project management, configuration control, training, system testing and change management, will also be explored.
Prerequisites & Corequisites: Prerequisite: ACTY 2110
Credits: 3 hours
|
| |
-
MGMT 3500 - Managing Diversity in Organizations
Knowledge and skills needed to manage an increasingly diverse work force are explored. The impact of gender, race, ethnicity, culture, and other dimensions of a diverse work force on organizations are examined. Human Resource Information Systems (HRIS) are used to study effective utilization of human resources.
Credits: 3 hours
|
| |
-
MGMT 3520 - Human Resource Management
This course covers various HRM functions including work force needs; staffing and development; organization and individual appraisal; employee compensation and benefits; safety and health; approaches to employee problems; and labor relations.
Credits: 3 hours
|
| |
-
MGMT 3530 - Organization Development
This course focuses on the role of the HR professional in guiding organizational change. Thus, the content of the course emphasizes training and development activities, but also includes the integration of these activities into strategic change imperatives. The course pedagogy includes case studies and group exercises designed to stimulate students toward the integration of training, development, and strategy.
Credits: 3 hours
|
| |
-
MGMT 3600 - Quantitative Methods for Business Decisions
Introduction to quantitative methods and their application to the functional areas of business. Topics covered will include system modeling, probability theory, forecasting methods, decision making under conditions of certainty, risk and uncertainty, inventory models, linear programming, elementary queuing theory, and introduction to techniques of mathematical simulation.
Prerequisites & Corequisites: Prerequisite: STAT 2160 or equivalent.
Credits: 3 hours
|
| |
-
MGMT 3810 - Improving Supply Systems
Supply management systems are best improved using collaboration involving joint problem solving and creativity. Students will have the opportunity to use various individual and group problem-solving techniques while systematically and creatively developing improvements for a real supply management process in a client company. Students will use project management tools in developing the process improvements, and will identify and analyze the cost drivers of the process. Students will also present their project results and recommendations to the client company.
Prerequisites & Corequisites: Prerequisites: MGMT 2800.
Credits: 3 hours
|
| |
-
MGMT 4000 - Topics in Management
An examination of advanced topical problems in management. (Repeatable)
Credits: 3 hours
|
| |
-
MGMT 4010 - Project Leadership
Students acquire the knowledge, tools, and experience to lead project teams through a combination of lectures and experiential learning. This class emphasizes advanced project management skills and concepts crucial to successful leadership such as motivation, decision making, and negotiation. Students apply the concepts learned by assuming leadership roles for the project teams in MGMT 3010.
Prerequisites & Corequisites: Prerequisite: MGMT 3010.
Credits: 3 hours
|
| |
-
MGMT 4020 - Leadership in Business Organizations
Leadership ability is in great demand in the business world. Leaders are needed in all types of organizations and at all levels within organizations. This course is designed to provide students with theoretical knowledge, practical guidelines and skill building exercises that will enhance their leadership abilities.
Prerequisites & Corequisites: Prerequisite: MGMT 3010
Credits: 3 hours
When Offered: Fall and Spring
|
| |
-
MGMT 4040 - Business and Society
A systematic analysis and evaluation of the institutions and other external and internal factors which shape the role of business in the United States. Illustrative topics: pluralism, values, ethics, social responsibility, the business/government relationship, productivity, corporate governance and social responsiveness.
Credits: 3 hours
|
| |
-
MGMT 4100 - Multinational Management
An examination of management strategy, controls, environmental influences of the multinational corporation with consideration of geographic factors. The management function abroad will be examined in light of the cultural assumptions underlying U.S. management and will deal with the necessary modification for effective operations in a cross-cultural environment.
Credits: 3 hours
|
| |
-
MGMT 4120 - Management Internship
Students may engage in a variety of professional experiences under the direction of a faculty advisor. Each internship is supervised by a faculty member, requires written term reports by the intern, and requires a written evaluation of the intern’s performance by the firm hosting the internship. Repeatable for a maximum of 4 hours credit. Graded credit/no credit. Does not count toward the major.
Credits: 1 to 4 hours
|
| |
-
MGMT 4140 - Entrepreneurship
An elective for students interested in entrepreneurial careers. Primary attention is given to managing a new or rapidly growing business. Alternative sources of capital are examined. Various growth strategies are considered along with personal requirements for entrepreneurial success.
Prerequisites & Corequisites: Prerequisites: MGMT 2500, FCL 3200, MKTG 2500 or department consent.
Credits: 3 hours
|
| |
-
MGMT 4320 - Compensation and Benefits
This course is intended as an advanced undergraduate course for students with a commitment to Human Resources Management. The course builds on a knowledge of motivation and statistics to develop an understanding of organization wage and salary statistics, incentive systems, and employee health and pension systems. Students completing the course are expected to have acquired an understanding of contemporary approaches to compensation and benefits.
Prerequisites & Corequisites: Prerequisite: MGMT 3520.
Credits: 3 hours
|
| |
-
MGMT 4470 - Airline Strategy
The focus of this course is the application of strategic management concepts and tools to organizations in the airline industry. Students will study and analyze the competitive and regulatory/social forces affecting the airline industry, and the formulation and implementation of strategic choices and directions by successful and unsuccessful organizations in the airline industry.
Prerequisites & Corequisites: Prerequisite: BUS 1750.
Credits: 3 hours
|
| |
-
MGMT 4510 - Staffing Organizations
This course is intended to: a) provide an overview of the process by which organizations acquire and deploy the organization’s workforce, and b) begin developing specific knowledge, skills, and abilities needed to effectively carry out staffing activities (attracting, selecting, placing, and socializing employees). Students learn theories, research, policies, practices, and legal considerations relevant to these objectives.
Prerequisites & Corequisites: Prerequisite: MGMT 3520.
Credits: 3 hours
|
| |
-
MGMT 4540 - Employment Relations
This course is designed to present methods and concepts of managing employment relations. How labor unions operate and how businesses avoid or become involved with labor unions are investigated. Negotiation, conflict resolution, and contract administration processes and their operation are covered. The goals, purposes and history of organized labor are examined. Maintenance of the quality of relationships between employees and organizations is explored.
Prerequisites & Corequisites: Prerequisite: MGMT 3520.
Credits: 3 hours
|
| |
-
MGMT 4600 - Decision Analysis
This course is designed to present methods and concepts of decision making in uncertain business environments. It will address both the philosophy, and the methodology of scientific decision processes to supplement intuitive decision making. The objective of the course is to provide a clear understanding of both the limitations and potential benefits of formal analysis and information gathering. Some of the topics covered include: utility functions, values of perfect and imperfect information, and preference assessment.
Prerequisites & Corequisites: Prerequisite: MGMT 2750.
Credits: 3 hours
|
| |
-
MGMT 4640 - Production Management and Control
Quantitative and computer-based methods of planning and controlling operations in manufacturing are explored. Topics covered in depth include forecasting, production planning and inventory control. The course employs a problem-based approach using in-class problems, spreadsheet analysis, enterprise system applications and simulations.
Prerequisites & Corequisites: Prerequisite: ACTY 2110 and (BUS 3750 or MGMT 2800).
Credits: 3 hours
|
| |
-
MGMT 4650 - Managing for Quality
The course will examine the total quality management (TQM) philosophy. The topics include benchmarking, continuous improvement, employee participation, statistical control charts and quality tools. A detailed discussion of the Deming, Juran and Crosby principles is undertaken. Also, Malcolm Baldridge Award and ISO 9000 certification are examined. To further enhance understanding about the TQM philosophy, the principles are applied in the classroom.
Prerequisites & Corequisites: Prerequisites: MGMT 2500 and MKTG 2500.
Credits: 3 hours
|
| |
-
MGMT 4700 - Operations Simulation
Simulation is a managerial technique that imitates the operations of a real or planned system. It is applied in the analysis and improvement of system operations involving uncertainty and interactions between system components. It has been widely used by both manufacturing and service firms to evaluate effectiveness of operations strategies. This course introduces students to development, validation, and use of computer-based simulation models using software such as General Purpose Simulation language (GPSS/H). Students will use simulation approach to evaluate improvements in production/service systems.
Prerequisites & Corequisites: Prerequisite: MGMT 2750 or equivalent.
Credits: 3 hours
|
| |
-
MGMT 4950 - Independent Study
Independent research on specialized management topics.
Prerequisites & Corequisites: Prerequisite: Consent of instructor. (Repeatable)
Credits: 1 to 4 hours
|
| |
-
MGMT 4990 - Strategic Management
An integrative capstone course focusing on the formulation and implementation of organizational policy and strategy from the perspective of the general manager.
Prerequisites & Corequisites: Prerequisites: Senior standing and successful completion of all core courses.
Credits: 3 hours
|
| |
-
MKTG 2500 - Marketing Principles
Introduction to the role of marketing in the U.S. and global economy. Emphasis on how organizations create customer value through marketing strategy planning. Topics covered include buyer behavior, market segmentation, product planning, service quality, promotion, pricing, and managing channel relationships.
Prerequisites & Corequisites: Prerequisite: Sophomore standing.
Credits: 3 hours
Restrictions: This course is open to pre-business and business majors as well as the following other majors: Aviation Science & Administration, Dietetics, Interior Design, Industrial Design, Imaging/Printing, Imaging/Printing:Management, Imaging/Printing:Marketing, Imaging:Business, Secondary Education in Marketing, and Textile & Apparel Studies.
This course is open to the following minors: Accountancy, Advertising & Promotion, General Business, International Business, Integrated Supply Matrix Management, Management, Marketing, and Secondary Education in Marketing.
|
| |
-
MKTG 2900 - Introduction to Food and CPG Industries
An introductory course designed to provide an overview of the food and consumer package goods (CPG) industries. The marketing functions performed by producers, manufacturers, wholesalers, and retailers are examined, along with consumer shopping, purchasing, and consumption behavior.
Prerequisites & Corequisites: Prerequisite: Sophomore standing
Credits: 3 hours
Restrictions: This course is restricted to Pre-Business, Textile & Apparel Studies, and Business Administration majors, and Marketing minors only.
|
| |
-
MKTG 3600 - Professional Selling
An introduction to the principles of selling. Includes study of selling in our present economy, analysis of the steps in the sales process, and a videotaped sales demonstration.
Prerequisites & Corequisites: Prerequisite: MKTG 2500
Credits: 3 hours
Restrictions: This course is restricted to Marketing Department majors and minors, as well as Secondary Education in Marketing majors and minors, and Textile and Apparel Studies majors.
|
| |
-
MKTG 3710 - Marketing Research
An introduction to the research process as it aids decision making in marketing management. The focus is on the stages of research process from the planning of the research to gathering, analysis, and interpretation of data as it relates to marketing management.
Prerequisites & Corequisites: Prerequisites: MKTG 2500, STAT 2160 or STAT 3660.
Credits: 3 hours
Restrictions: This course is restricted to Marketing majors and minors, General Business majors, Imaging:Business majors, Imaging/Printing:Marketing majors, and Secondary Education in Marketing majors only.
|
| |
-
MKTG 3720 - Purchasing Management
The organization and operation of the purchasing function, responsibilities and policies; problems confronting the purchasing department; relationships with other departments and suppliers.
Prerequisites & Corequisites: Prerequisites: MKTG 2500
Credits: 3 hours
Restrictions: This courses is restricted to Marketing majors and minors, Sales & Business Marketing majors, Integrated Supply Matrix Management majors and minors, Imaging/Printing:Marketing majors, Imaging/Printing:Management majors, and Secondary Education in Marketing majors and minors only.
|
| |
-
MKTG 3730 - Internet Marketing
This course examines the strategic use of the Internet as an interactive marketing tool and medium. Students will analyze various models for increasing marketing effectiveness and efficiency, and will learn strategies for evaluating and planning web sites and Internet advertising to achieve positive customer relationships. Students will also critically assess the pros, cons, and future developments related to this evolving medium.
Prerequisites & Corequisites: Prerequisite: MKTG 2500
Credits: 3 hours
Restrictions: This course is restricted to Advertising, Marketing, Sales & Business Marketing or Food & Consumer Pkg Good Marketing majors and minors.
|
| |
-
MKTG 3740 - Advertising and Promotion
A comprehensive survey of basic principles of advertising and promotion. The course will include the study of promotion media, practices and theories and the effects of advertising and promotion in the firm, the economy, and society. Students will be introduced to the fundamentals of Integrated Marketing Communications (IMC).
Prerequisites & Corequisites: Prerequisite: MKTG 2500
Credits: 3 hours
Restrictions: This course is restricted to Marketing majors and minors, General Business majors, Imaging:Business majors, Textile & Apparel Studies majors, and Secondary Education in Marketing majors and minors only.
|
| |
-
MKTG 3760 - Sales Management
Topics include the role of personal selling in the firm, determination of market and sales potential, recruiting, training, sales compensation, territories and quotas, motivation, and measuring selling effectiveness.
Prerequisites & Corequisites: Prerequisite: MKTG 2500
Credits: 3 hours
Restrictions: This course is restricted to Marketing majors and minors, Sales and Business Marketing majors, General Business majors, Printing/Imaging Marketing majors, and Secondary Education in Marketing majors and minors only.
|
| |
-
MKTG 3770 - Sales Promotion
The course is designed to introduce the student to the principles and practices of sales promotion. Included will be topics related to the development and implementation of direct inducement or incentive programs offered to members of the sales force, distributors, or consumers with the primary objective of effecting an immediate sale.
Prerequisites & Corequisites: Prerequisite: MKTG 2500
Credits: 3 hours
Restrictions: This course is restricted to Advertising & Promotion majors and minors, Marketing majors and minors, Food & Consumer Package Goods Marketing majors, Secondary Education in Marketing majors, and General Business majors only.
|
| |
-
MKTG 3800 - Sport Marketing
This course presents an overview of the marketing of sports at the professional and collegiate levels, as well as the use of sport sponsorships by commercial enterprises to help market products and services. Class projects emphasize original research into sport marketing topics, with collaboration from industry professionals.
Prerequisites & Corequisites: Prerequisites: MKTG 2500 and instructor approval.
Credits: 3 hours
|
| |
-
MKTG 3910 - Retail Merchandising
This course is designed to acquaint students with merchandising principles and applications related to the marketing of food and consumer packaged goods (CPG). Emphasis will focus on point-of-sale merchandising, sales promotion, advertising, pricing, and shelf management utilized by manufacturers, retailers and wholesalers. Consumer demographics and lifestyles trends will be examined related to store location/design, product and service offerings, and promotional effectiveness.
Prerequisites & Corequisites: Prerequisites: MKTG 2500, MKTG 2900 (may be taken concurrently) or instructor approval.
Credits: 3 hours
Restrictions: This course is restricted to Food and Consumer Package Goods Marketing majors only.
|
| |
-
MKTG 3920 - Applied Marketing Analysis
This course is designed to actively involve students in an applied marketing research project. Working closely with a business, nonprofit, or government organization, students will be involved in the process of research design, including problem identification, sampling design, instrument development, data collection, data analysis, interpretation of findings, and presentation of findings. Emphasis will be placed on the development and application of analytical techniques to address marketing problems.
Prerequisites & Corequisites: Prerequisites: MKTG 3710 and instructor approval.
Credits: 3 hours
Restrictions: This courses is restricted to Marketing Department majors only.
|
| |
-
MKTG 3960 - Survey of Food and CPG Industries
An intensive two-week survey of manufacturers, retailers, wholesalers and businesses related to the food and consumer package goods industries. Company visits include presentations by industry executives and tours of manufacturing, distribution, and company facilities. Students observe practices related to marketing, production, packaging, distribution, research, and technology development. Written reports are required. Bus travel and overnight stays are necessary. A fee for transportation and housing is required.
Prerequisites & Corequisites: Prerequisite: MKTG 2900
Credits: 3 hours
Restrictions: This course is restricted to Food and Consumer Package Goods Marketing majors only.
|
| |
-
MKTG 3970 - Food and CPG Internship
Under the direction of a faculty advisor, students seek and obtain a position offering full-time work experience related to the food and consumer package goods industries. Students are expected to work a minimum of 150 hours for each internship credit hour received. Interns are required to submit periodic written reports, and an employer evaluation of their performance. An approved application form, signed by a faculty advisor is necessary before registration is permitted. Course may be taken up to three times for a maximum of 6 hours credit. Graded on a Credit/No Credit basis to be included in the major for Food and Consumer Package Goods Marketing Majors only.
Prerequisites & Corequisites: Prerequisite: Instructor approval.
Credits: 1 to 3 hours
Restrictions: This course is restricted to Food and Consumer Package Goods Marketing majors only
|
| |
-
MKTG 4600 - Advanced Selling Strategies
This course examines advanced methods of questioning, customer need analysis and problem finding, creative solution development, computer based sales planning, team selling, negotiation and elements of time and territory management. Exercises, extensive role playing, and cases are used.
Prerequisites & Corequisites: Prerequisite: MKTG 3600 with a grade of “C” or better
Credits: 3 hours
Restrictions: This course is restricted to Sales and Business Marketing majors only.
|
| |
-
MKTG 4630 - Manufacturing Logistics
An analysis of the movement and storage of raw materials, component parts, and sub-assemblies to support physical availability for manufacturing. Emphasis on aspects of production management that determine materials requirements, logistics process capability, and optimization of total logistics cost.
Prerequisites & Corequisites: Prerequisites: MKTG 2500 and (either BUS 3750, IME 3260 or MGMT 2800).
Credits: 3 hours
Restrictions: This course is restricted to Integrated Supply Management majors and minors and Sales & Business Marketing majors only.
Notes: Students cannot receive credit for both MKTG 4630 and MKTG 4840.
|
| |
-
MKTG 4700 - Business Marketing Strategy
An advanced course in planning and implementing business-to-business marketing strategies with an emphasis on segmenting markets, managing channel relationships, and creating customer value through continuous improvement and re-engineering.
Prerequisites & Corequisites: Prerequisites: MKTG 3710, MKTG 3760, FIN 3200 and Senior standing.
Credits: 3 hours
Restrictions: This course is restricted to Imaging/Printing:Marketing majors, and Sales & Business Marketing majors only.
When Offered: Fall, Spring and Summer I
|
| |
-
MKTG 4720 - Media Planning and Research
This course examines the media used in Integrated Marketing Communications (IMC). Students will learn media vocabulary and techniques of audience measurement and media scheduling and buying. Emphasis is placed on secondary data research and media sources to develop comprehensive media plans for solving marketing communications problems.
Prerequisites & Corequisites: Prerequisites: MKTG 3710 and MKTG 3740.
Credits: 3 hours
Restrictions: This course is restricted to Advertising and Promotion majors and minors only.
|
| |
-
MKTG 4730 - Direct Marketing Strategy
An applied course that covers direct marketing strategies and media, such as electronic marketing, direct mail, catalogs, and telemarketing. Students will examine database and list management, direct response media, creative options, performance measures, and ethical and regulatory issues. Class projects will emphasize case analysis and the creation of a direct marketing plan that includes research, creative, media and financial components.
Prerequisites & Corequisites: Prerequisites: MKTG 3710 (MKTG 3740 recommended).
Credits: 3 hours
Restrictions: This course is restricted to Advertising & Promotion majors and minors, Food & Consumer Package Goods Marketing majors, Sales & Business Marketing majors, and Marketing majors and minors only.
|
| |
-
MKTG 4740 - Creative Strategy
Students will acquire an understanding of the creative process used to develop Integrated Marketing Communications (IMC) strategies for product/service positioning and rollout. Consumer, company, and product research will be integral parts of the learning process. Students will analyze campaigns, develop copy platforms and produce IMC strategies and executions.
Prerequisites & Corequisites: Prerequisite: MKTG 3740
Credits: 3 hours
Restrictions: This course is restricted to Advertising & Promotion majors and minors only.
|
| |
-
MKTG 4750 - International Marketing
An examination of the theories and principles of International Marketing. This course focuses on major concepts and dimensions of international marketing for small and large businesses. Emphasis on developing managerial frameworks within which global or multinational marketing programs can be planned, analyzed and assessed.
Prerequisites & Corequisites: Prerequisite: MKTG 2500
Credits: 3 hours
Restrictions: This course is restricted to Marketing Department majors and minors, General Business majors, International Business minors, and Textile & Apparel Studies majors only.
|
| |
-
MKTG 4760 - Retail Management
This course focuses on professional management of retail companies. It addresses all levels of management responsibility (strategic, administrative, and operational) within the two largest functional divisions of retail organizations, namely, the merchandising and the store operations divisions. Attention is also given to other functions (finance, human resources, research, advertising, etc.) but primarily as they relate to merchandising and store operations.
Prerequisites & Corequisites: Prerequisite: MKTG 2500
Credits: 3 hours
Restrictions: This course is restricted to Marketing majors and minors, Food & Consumer Package Goods Marketing majors, General Business majors, Management majors, and Secondary Education in Marketing majors and minors only.
|
| |
-
MKTG 4770 - Consumer Behavior
Investigate, analyze and interpret the extensive body of research information on consumer behavior considering both the theoretical and practical implications.
Prerequisites & Corequisites: Prerequisites: MKTG 2500 and 3710 (3710 may be taken concurrently).
Credits: 3 hours
Restrictions: This course is restricted to Advertising & Promotion and Marketing majors and minors and General Business majors only.
|
| |
-
MKTG 4780 - Special Topics in Marketing
Study of advanced topics within the marketing discipline. The course topic will be indicated in the student record. Repeatable for different topics.
Prerequisites & Corequisites: Prerequisites: MKTG 2500 and instructor approval.
Credits: 3 hours
|
| |
-
MKTG 4790 - Marketing Internship
Marketing internship experience under the supervision of participating employers. Variable credit at the rate of approximately 100 hours of approved internship experience per credit hour. May be repeated for a maximum of 6 hours. Term reports required. Employer must submit a written performance appraisal.
Prerequisites & Corequisites: Prerequisites: MKTG 2500, MKTG 3710, and instructor approval.
Credits: 1 to 3 hours
Restrictions: This course is restricted to Marketing, Sales & Business Marketing, and Advertising & Promotion majors only.
Notes: Graded on a credit/no credit basis. Cannot be counted toward major requirements.
|
| |
-
MKTG 4810 - Integrated Marketing Communications Campaigns
This is the capstone course for advertising and promotion majors. It will include promotional and managerial case studies. Complete IMC campaigns will be developed based on research, marketing plans, and creative executions. Advertising research will be explored. Budget strategies will be discussed and applied. Emphasis will be on integrated marketing communications planning. Development of “portfolio pieces” will be part of this course.
Prerequisites & Corequisites: Prerequisites: MKTG 4720, MKTG 4740 and MKTG 4770.
Credits: 3 hours
Restrictions: This course is restricted to Advertising & Promotion majors only.
|
| |
-
MKTG 4840 - Marketing Logistics
An analysis of the movement and storage of finished products to support physical availability in markets. Emphasis on customer requirements and customer satisfaction, logistics process capability, and optimization of total distribution costs.
Prerequisites & Corequisites: Prerequisites: MKTG 2500 and either (BUS 3750, IME 3260 or MGMT 2800).
Credits: 3 hours
Restrictions: This course is restricted to Food & Consumers Pkg Goods Marketing majors, Marketing majors and minors, and Sales & Business Marketing majors only
Notes: Students cannot receive credit for both MKTG 4630 and MKTG 4840.
|
| |
-
MKTG 4860 - Marketing Strategy
Students in this course apply a variety of analytical and theoretical marketing tools to gauge how consumer and organizational behavior, competitive dynamics, and market forces impact demand for a firm’s products or services. Through decision-making exercises, case studies, computer simulations, and/or team projects, students develop competence in making target market and marketing mix decisions and developing strategic marketing plans.
Prerequisites & Corequisites: Prerequisites: MKTG 3710, 3740, FIN 3200 and Senior standing.
Credits: 3 hours
Restrictions: This course is restricted to Marketing and Advertising & Promotion majors only.
|
| |
-
MKTG 4880 - Applied Process Reengineering
This course examines the application of analytical and process measurement techniques to process design decisions. The benefits of process standardization and improvement will be documented and discussed.
Prerequisites & Corequisites: Prerequisites: Senior standing or instructor approval.
Credits: 3 hours
Restrictions: This course is restricted to Integrated Supply Management majors or minors only.
Cross-Listed: This course is cross-listed with IME 4880.
|
| |
-
MKTG 4920 - Category Management
Applications of information technologies utilized in the marketing of food and other consumer products. Emphasis will be on the use of computer technology to analyze price and cost controls; make merchandising, shelf management, and category decisions; develop sales forecasts; and interpret various operating performance ratios.
Prerequisites & Corequisites: Prerequisite: MKTG 3910
Credits: 3 hours
Restrictions: This course is restricted to Food & Consumer Package Goods Marketing majors only.
|
| |
-
MKTG 4930 - Food and CPG Sales
This course introduces selling principles employed within the food and consumer package goods industries. Multi-tier retail channel selling as well as Key Account headquarters selling practices will be examined. Students apply fact-based selling methods utilizing syndicated market data and category management tools related to the selling process. Extensive role-playing, sales presentations and exercises relevant to the buying/selling process will be used.
Prerequisites & Corequisites: Prerequisite: MKTG 4920 (May be taken concurrently).
Credits: 3 hours
Restrictions: This course is restricted to Food & Consumer Package Goods Marketing majors only.
|
| |
-
MKTG 4940 - Food and CPG Marketing Issues and Strategies
This capstone course examines current issues and strategies relevant to the marketing of food and consumer package goods (CPG). The course provides an opportunity for students to learn and apply strategic marketing decision processes to establish, sustain, or enhance an organization’s competitive position. Case studies, computer simulations, and/or company projects may be used to demonstrate the importance of relevant issues and strategies.
Prerequisites & Corequisites: Prerequisites: MKTG 3710, MKTG 4920 and FIN 3200.
Credits: 3 hours
Restrictions: This course is restricted to Food & Consumer Package Goods Marketing majors only.
|
| |
-
MKTG 4980 - Readings in Marketing
Directed individual study of bodies of knowledge not otherwise treated in departmental offerings.
Prerequisites & Corequisites: Prerequisite: Written permission of instructor.
Credits: 1 to 3 hours Arr.
|
| |
-
MSE 2510 - The Evolution of Materials
The evolution of materials from the stone age, through the bronze and iron age, will be described. Understanding of eras in history through the progression of materials. Advanced materials from the current period (“The Materials Age”) with applications for miniaturized computers (“lap-top”), space shuttle, bio-compatible materials for implants in the human body, and construction of buildings, roads and bridges. Prospects for the future will be discussed.
Credits: 3 hours
Lecture Hours - Laboratory Hours: (3 to 0)
|
| |
-
MSE 2540 - Properties of Materials
Internal structure of materials in relation to microscopic and macroscopic properties. Mechanical, physical, chemical and thermal properties of wood, metals, ceramics, polymers, semiconductors, and composites. Environmental degradation of materials. Not for Engineering credit.
Prerequisites & Corequisites: Prerequisites: MATH 1220 or 2000 or 1700, CHEM 1100.
Credits: 3 hours
Lecture Hours - Laboratory Hours: (3 to 0)
|
| |
-
MSE 2550 - Materials Science Laboratory
Basic nature of materials in relation to microscopic and macroscopic properties, mechanical testing techniques, different techniques in strengthening metals, impact strength of plastics, corrosion. Not for Engineering credit.
Prerequisites & Corequisites: Prerequisite: MSE 2540 must be taken concurrently.
Credits: 1 hour
Lecture Hours - Laboratory Hours: (0 to 3)
|
| |
-
MSE 3530 - Physical Metallurgy
Introduction to electron theory of metals. Introduction to crystallography and x-ray diffraction, defect structure of metals and their application to solid state diffusion.
Prerequisites & Corequisites: Prerequisites: MATH 1230 or 1710, PHYS 2050, ME 2500, and department approval.
Credits: 4 hours
Lecture Hours - Laboratory Hours: (4 to 0)
|
| |
-
MSE 3540 - Transport Phenomena in Materials
Principles of heat, charge, mass, and momentum transport. A comprehensive treatment of bulk and surface diffusion in solids, including mathematical formalism. Application to lattice defects, conductivity, semiconductivity, processing, heat treatment, coating, and corrosion and oxidation of metals.
Prerequisites & Corequisites: Prerequisites: MATH 3740, MSE 3530, and CHEM 4300.
Credits: 3 hours
|
| |
-
MSE 4570 - Mechanical Behavior of Materials
Fundamentals of elasticity and plasticity theory. The mechanical and thermo-mechanical forming methods of materials.
Prerequisites & Corequisites: Prerequisites: ME 2500, ME 2530 or 2560, MATH 2720, and department approval.
Credits: 3 hours
Lecture Hours - Laboratory Hours: (3 to 0)
|
| |
-
MSE 4580 - Instrumental Methods in Materials Analyses
Principles and application of physical experimental techniques in materials analyses and research. Techniques include x-ray diffraction, electron microscopy, optical microscopy, atomic force microscopy, m”ssbauer spectroscopy, and thermal analysis.
Prerequisites & Corequisites: Prerequisites: ME 2500, GEOS 3350, and consent of instructor.
Credits: 3 hours
Lecture Hours - Laboratory Hours: (2 to 3)
|
| |
-
MSE 4710 - Thermodynamics of Materials
Introduction to chemical metallurgy, thermodynamic functions associated with compounds, diffusion, phase equilibria and phase diagrams, extractive metallurgy, chemistry of ceramics.
Prerequisites & Corequisites: Prerequisites: ME 2500, CHEM 4300.
Credits: 4 hours
Lecture Hours - Laboratory Hours: (4 to 0)
|
| |
-
MSE 4730 - Ceramics and Ceramic Composites
Crystallography and atomic bonding relationships relative to mechanical, thermal, optical, magnetic, and electrical properties. Phase equilibria and transformation. Mechanical and physical properties of ceramic composites. Electronic, optical, biological, and structural application of ceramics and ceramic composites. Processing of traditional and technical ceramics.
Prerequisites & Corequisites: Prerequisites: ME 2500 and CHEM 4300.
Credits: 3 hours
Lecture Hours - Laboratory Hours: (3 to 0)
|
| |
-
MSE 4740 - Polymers and Polymer Composites
Polymerization techniques and molecular weight distributions. Polymer chain configuration, conformation, shape, and viscoelastic properties. Microstructure and physical and mechanical properties of bulk polymers, thin films, and solutions. Polymer composite materials. Major polymer classes and their modern applications.
Prerequisites & Corequisites: Prerequisites: CHEM 3700, IME 2500, and ME 2500.
Credits: 3 hours
Lecture Hours - Laboratory Hours: (2 to 3)
|
| |
-
MSE 4760 - Failure Analysis and Corrosion
Theory, design implications and case studies in the following areas: elastic deformation, plastic deformation, creep, fracture, fatigue, corrosion and oxidation. A technical paper based on a project will be submitted at the end of the course.
Prerequisites & Corequisites: Prerequisites: MSE 4570, MSE 4710, IME 2610 and MATH 3740.
Credits: 3 hours
Lecture Hours - Laboratory Hours: (2 to 3)
|
| |
-
MSE 4830 - Project Design and Control
Problem definition, project planning and scheduling, follow-up and control techniques. Results in presentation and plan for senior project. This course, along with MSE 4850, is approved as a writing-intensive course, which may fulfill the baccalaureate-level writing requirement of the student’s curriculum.
Prerequisites & Corequisites: Prerequisites: Senior status and department approval.
Credits: 1 hour
Lecture Hours - Laboratory Hours: (1 to 0)
|
| |
-
MSE 4850 - Senior Project
Open-ended team projects involving systems design, analysis, or application. Results in a tangible system, written report and presentation. This course, along with MSE 4830, is approved as a writing-intensive course, which may fulfill the baccalaureate-level writing requirement of the student’s curriculum.
Prerequisites & Corequisites: Prerequisites: MSE 4830 and approved project.
Credits: 3 hours
Lecture Hours - Laboratory Hours: (1 to 6)
|
| |
-
MSE 4950 - Topics in Engineering
A specialized course dealing with some particular area of technology not usually included in other course offerings. May be repeated for credit with different topics to a maximum of six credit hours.
Prerequisites & Corequisites: Prerequisite: Consent of department.
Credits: 1 to 6 hours
Lecture Hours - Laboratory Hours: (Variable)
|
| |
-
MSE 4990 - Independent Studies
An individual study program to supplement regular course work, arranged in consultation with a study supervisor. One to three hours credit per semester. May be repeated not to exceed six credit hours.
Prerequisites & Corequisites: Prerequisite: Consent of department.
Credits: 1 to 3 hours
Lecture Hours - Laboratory Hours: (Variable)
|
| |
-
MSE 5320 - Wood Science and Engineering
Scientific study of dendrology and forest products industry. A study of the relationship between the macro and microscopic structure in wood and wood-based composites as they relate to Engineering Design. Laboratory activities will involve machining theory, wood fluid relationships and wood stabilization.
Prerequisites & Corequisites: Prerequisites: MATH 3740, PHYS 2070, ME 2500, and consent of instructor.
Credits: 3 hours
Lecture Hours - Laboratory Hours: (2 to 2)
|
| |
-
MSE 5660 - Ceramics: Structure and Properties
Ceramic crystalline structure. Structure imperfections, deformation and failure of ceramic materials. Processing, properties, and toughening mechanisms. Design with and applications of ceramic materials.
Prerequisites & Corequisites: Prerequisites: MATH 3740, PHYS 2070, ME 2500, and consent of instructor.
Credits: 3 hours
Lecture Hours - Laboratory Hours: (2 to 2)
|
| |
-
MSL 1010 - Leadership and Personal Development
The purpose of this course is to introduce students to the personal challenges and competencies that are critical for effective leaderships. They will learn how the personal development of life skills such as critical thinking, goal setting, time management, physical fitness, and stress management relate to leadership, officership, and the Army profession. The focus is on developing basic knowledge and comprehension of Army leadership dimensions while gaining a big picture of the ROTC program, its purpose in the Army, and its advantages for the student.
Credits: 1 hour
When Offered: Fall
|
| |
-
MSL 1020 - Introduction to Tactical Leadership
This course overviews leadership fundamentals such as setting direction, problem-solving, listening, presenting briefs, providing feedback, and using effective writing skills. Students explore dimensions of leadership values, attributes, skills, and actions in the context of practical, hands-on, and interactive exercises. Continued emphasis is placed on recruitment and retention of students. Cadre role models and the building of stronger relationships among the students through common experiences and practical interaction are critical aspects.
Credits: 1 hour
When Offered: Spring
|
| |
-
MSL 2010 - Innovative Team Leadership
This course explores the dimension of creative and innovative tactical leadership strategies and styles by examining team dynamics and two historical leadership theories that form the basis of the Army leadership framework (trait and behavior theories). Students practice aspects of personal motivation and team building in the context of planning, executing, and assessing team exercises and participating in leadership labs. The focus is on continued development of the knowledge of leadership values and attributes through an understanding of Army rank, structure, and duties and basic aspects of land navigation and squad tactics. Case studies provide tangible context for learning the Soldier’s Creed and Warrior Ethos as they apply in the contemporary operating environment.
Credits: 2 hours
When Offered: Fall
|
| |
-
MSL 2020 - Foundations of Tactical Leadership
This course examines the challenges of learning tactical teams in the complex contemoprary operating environment. The course highlights dimensions of terrain analysis, patrolling, and operation orders. Further study of the theoretical basis of the Army leadership framework explores the dynamics of adaptive leadership in the context of military operations. This course provides a smooth transition into MSL 3010. Students develop greater self awareness as they assess their own leadership styles and practice communication and team building skills, Case studies give insight into the importance and practice of teamwork and tactics in real-world scenarios.
Credits: 2 hours
When Offered: Spring
|
| |
-
MSL 2990 - Studies in Military Science
An opportunity for students who have been unable to take military science courses in sequence to obtain needed course work at more convenient times. Course content is adapted to meet the individual needs of the student.
Prerequisites & Corequisites: Prerequisite: Approval of department chair.
Credits: 2 or 3 hours
When Offered: Fall, Spring, Summer I, Summer II
|
| |
-
MSL 3010 - Adaptive Tactical Leadership
This course challenges cadets to study, practice, and evaluate adaptive leadership skills as they are presented with the challenging scenarios related to squad tactical operations. Cadets receive systematic and specific feedback on their leadership attributes and actions. Based on such feedback, as well as their own self-evaluations, cadets continue to develop their leadership and critical thinking abilities. The focus is on developing cadets’ tactical leadership abilities to enable them to succeed at Warrior Forge.
Prerequisites & Corequisites: Prerequisite: Prior departmental approval required; must obtain call number from department office.
Credits: 3 hours
When Offered: Fall
|
| |
-
MSL 3020 - Leadership in Changing Environments
This course uses increasingly intense situational leadership challenges to build cadet awareness and skills in leading tactical operations up to platoon level. Cadets review aspects of combat, stability, and support operations. They also conduct military briefings and develop proficiency in garrison operations orders. The focus is on exploring, evaluating, and developing skills in decision-making, persuading, and motivating team members in the contemporary operating environment. MSL 3020 cadets are evaluated on what they know and do as leaders as they prepare to attend the ROTC Summer Leader Development Assessment Course.
Prerequisites & Corequisites: Prerequisite: Prior departmental approval required; must obtain call number from department office.
Credits: 3 hours
When Offered: Spring
|
| |
-
MSL 4010 - Developing Adaptive Leaders
This course develops cadet proficiency in planning, executing, and assessing complex operations, functioning as a member of a staff, and providing leadership performance feedback to subordinates. Cadets assess risk, make ethical decisions, and lead fellow ROTC cadets. Lessons on military justice and personnel processes prepare cadets to make the transition to Army officers. Cadets analyze, evaluate, and instruct cadets at lower levels. Both their classroom and battalion leadership experiences are designed to prepare cadets for their first unit assignment. They identify responsibilities of key staff, coordinate staff roles, and use situational opportunities to teach, train, and develop subordinates.
Prerequisites & Corequisites: Prerequisite: Prior departmental approval required; must obtain call number from department office.
Credits: 3 hours
When Offered: Fall
|
| |
-
MSL 4020 - Leadership in a Complex World
This course explores the dynamics of leading in the complex situations of current military operations in the contemporary operating environment. Cadets examine differences in customs and courtesies, military law, principles of war, and rules of engagement in the face of international terrorism. They also explore aspects of interacting with non-government organizations, civilians on the battlefield, and host nation support. The course places emphasis on preparing cadets for their first unit of assignment. It uses case studies, scenarios, and “What Now, Lieutenant?” exercises to prepare cadets to face the complex ethical and practical demands of learning as commissioned officers in the United State Army.
Prerequisites & Corequisites: Prerequisite: Prior departmental approval required; must obtain call number from department office.
Credits: 3 hours
When Offered: Spring
|
| |
-
MSL 4990 - Studies in Military Science
An opportunity for students who have been unable to take military science courses in sequence to obtain needed course work at more convenient times. Course content is adapted to meet the individual needs of the students. Topics may vary from semester to semester and students may repeat the course.
Prerequisites & Corequisites: Prerequisite: Approval of department chair.
Credits: 1 to 4 hours
When Offered: Fall, Spring, Summer I, Summer II
|
| |
-
MUS 1000 - Applied Music
This level of applied music indicates private music study at a fundamental level. Credit earned may be applied to a Bachelor of Music degree only by special arrangement through the School of Music.
Credits: 1 to 2 hours
When Offered: Fall, Spring
|
| |
-
MUS 1010 - Music Convocation
A series of special musical events required of music majors. Programs include lectures and recitals by faculty, selected students, and guest artists. (A $60 fee is assessed to all music majors in order to provide funds for travel and instruments used by students throughout the music program.)
Credits: No Credit
When Offered: Fall, Spring
|
| |
-
MUS 1020 - Piano Class I
This is a beginning course for the development of piano playing skills for non-music majors/minors. The course will cover fundamentals of music reading, keyboard techniques, sight-reading, and harmonization.
Credits: 2 hours
When Offered: Fall, Spring
|
| |
-
MUS 1030 - Piano Class II
A continuation of MUS 1020 Piano Class I. Because course goals do not align with other keyboard classes in the School of Music, the student will not be prepared to progress into other piano courses offered for music majors/minors.
Prerequisites & Corequisites: Prerequisite: MUS 1020 or instructor approval.
Credits: 2 hours
When Offered: Spring
|
| |
-
MUS 1070 - University Choruses
The University Choruses are composed of students from all disciplines. These ensembles provide students with the fundamentals of artistic choral ensemble singing. As part of that education, performance experiences may include concerts and local tours. Repertoire includes a wide variety of multicultural literature. Examples of ensembles offered include Women’s Chorus, Concert Choir, and Special Ensemble.
Prerequisites & Corequisites: Prerequisite: Audition or instructor approval.
Credits: 1 hour
Notes: Grand Chorus is a large ensemble which performs choral/orchestral compositions. Participation is required of members of the University Chorale, Collegiate Singers, and University Choruses, but membership is open to other singers with the consent of the conductor.
Repeatable for credit.
When Offered: Fall, Spring
|
| |
-
MUS 1080 - Collegiate Singers
A choral ensemble which develops general musicianship and provides training in choral singing. Performances are presented on campus and in the community.
Credits: 1 hour
Notes: Membership by audition. Grand Chorus is a large ensemble which performs choral/orchestral compositions. Participation is required of members of the University Chorale, Collegiate Singers, and University Choruses, but membership is open to other singers with the consent of the conductor.
When Offered: Fall, Spring
|
| |
-
MUS 1090 - Marching Band
The University Marching Band is the major performing ensemble for Fall football activities. Positions are open to all students who play wind or percussion instruments. Music Education: Instrumental majors who play a wind or percussion instrument are required to take this course during two Fall semesters.
Credits: 1 hour
Notes: Membership is by audition.
When Offered: Fall
|
| |
-
MUS 1100 - Symphonic Band
The University Symphonic Band is dedicated to the performance of outstanding literature, including original works for band, compositions for wind ensemble and orchestral transcriptions. An emphasis is placed on understanding the pieces performed from an aesthetic and stylistic basis as well as from a technical point of view. This ensemble maintains an active performance schedule on campus and in the community, as well as throughout Michigan and the surrounding states.
Credits: 1 hour
Notes: Membership by audition.
When Offered: Fall, Spring
|
| |
-
MUS 1110 - University Orchestra
The orchestra is open to all students who have had a reasonable amount of orchestral experience. Many fine compositions are studied and played during the year, and the orchestra joins with other campus organizations in joint programs. Instruments are available for the use of students.
Credits: 1 hour
Notes: Membership is by audition.
When Offered: Fall, Spring
|
| |
-
MUS 1120 - University Chorale
An advanced choral ensemble which maintains a very active performance schedule on campus and in the community as well as throughout Michigan and surrounding states.
Credits: 1 hour
Notes: Membership by audition. Grand Chorus is a large ensemble which performs choral/orchestral compositions. Participation is required of members of the University Chorale, Collegiate Singers, and University Choruses, but membership is open to other singers with the consent of the conductor.
When Offered: Fall, Spring
|
| |
Page: 1 <- Back 10 … 15
| 16
| 17
| 18
| 19
| 20
| 21
| 22
| 23
| 24
| 25
-> 28 |
|
|
Print this Page