CIS 4640 - Business Data Mining

This course focuses on the theoretical understanding and practical applications of data mining as a decision support tool. Specifically, it covers several types of modeling techniques and tools such as prediction, classification, segmentation and association detection algorithms. Students are introduced to the state-of-the-art data mining applications software such as SAS Enterprise Miner or SPSS Clementine for their class assignments and term project.

Prerequisites & Corequisites: Prerequisite: BUS 2700 and (MGMT 2500 or MKTG 2500) or instructor approval.

Credits: 3 hours