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Jan 15, 2025
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MKTG 6710 - Applied Marketing Research
Applications of marketing research methods for marketing management using a variety of analytical techniques. Required for all MBA marketing concentrations.
Prerequisites/Corequisites: MKTG 6130 is recommended prior to taking MKTG 6710.
Credits: 3 hours
Notes: Open to Graduate Students Only. Enrollment in HCOB graduate business courses requires admission to the M.B.A. or M.S.A. program or the approval of the Director of Graduate Business Programs.
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