MKTG 6720 - Distribution Strategy

The design and implementation of distribution channels emphasizing customer service, least-total-cost design, and time-based competition. The course will include particular attention to the application of information technology; the integration of important strategic issues; the coordination of activities impacting channel efficiency; and the management of channel relationships.

Prerequisites/Corequisites: Prerequisite: MKTG 6130.

Credits: 3 hrs.

Notes: Open to Graduate Students Only. Enrollment in HCOB graduate business courses requires admission to the MBA or MSA program or the consent of the Director of Graduate Business Programs.