MKTG 6730 - New Product Management

A systematic examination of market-driven processes for developing and launching new products and managing them over their life cycles. Includes application of marketing research along with consideration of organizational, technological, competitive, and societal issues.

Prerequisites/Corequisites: Prerequisite: MKTG 6130

(FIN 6120 is recommended prior to taking MKTG 6730.)

Credits: 3 hours

Notes: Open to Graduate Students Only. Enrollment in HCOB graduate business courses requires admission to the M.B.A. or M.S.A. program or the approval of the Director of Graduate Business Programs.