MKTG 6770 - Buyer Behavior

This course presents the theoretical and practical foundations of consumer and organizational behavior from a managerial perspective. Students will develop an understanding of why consumers and organizational decision makers think and act as they do in the marketplace. Emphasis is placed on decision-making processes. Resource availability, cultural and intercultural contexts, psychological and sociological influences on decision making are explored.

Prerequisites/Corequisites: Prerequisite: MKTG 6130

Credits: 3 hours

Notes: Open to Graduate Students Only. Enrollment in HCOB graduate business courses requires admission to the M.B.A. or M.S.A. program or the approval of the Director of Graduate Business Programs.