MKTG 6790 - Market Planning and Strategy

Emphasis on developing comprehensive customer-driven marketing strategies and plans within dynamic competitive environments. Experiential application of advanced marketing concepts and techniques to marketing problem-solving situations.

Prerequisites/Corequisites: Prerequisite: MKTG 6130.

Credits: 3 hrs.

Notes: Open to Graduate Students Only. Enrollment in HCOB graduate business courses requires admission to the MBA or MSA program or the consent of the Director of Graduate Business Programs.