May 04, 2024  
Undergraduate Catalog 2011-12 
    
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Undergraduate Catalog 2011-12 [ARCHIVED CATALOG]

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MKTG 3740 - Advertising and Promotion

A comprehensive survey of basic principles of advertising and promotion. The course will include the study of promotion media, practices and theories and the effects of advertising and promotion in the firm, the economy, and society. Students will be introduced to the fundamentals of Integrated Marketing Communications (IMC).

Prerequisites & Corequisites: Prerequisite: MKTG 2500

Credits: 3 hours

Restrictions: Restricted to majors/minors across multiple departments. Please see advisor for specific program restrictions.


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