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Sep 27, 2024
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MKTG 6720 - Distribution Strategy The design and implementation of distribution channels emphasizing customer service, least-total-cost design, and time-based competition. The course will include particular attention to the application of information technology; the integration of important strategic issues; the coordination of activities impacting channel efficiency; and the management of channel relationships.
Prerequisites/Corequisites: Prerequisite: MKTG 6130
Credits: 3 hours
Restrictions Enrollment in HCOB graduate business courses requires admission to the M.B.A. or M.S.A. program or the approval of the Director of Graduate Business Programs. Notes: Open to Graduate students only.
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