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Mar 28, 2024
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COM 4480 - Media Management and Telecommunications Advancements in technology, most notably the Internet and digital media arts, are changing many of our basic assumptions regarding information, news and entertainment content. This course examines the business strategy and management principles involving five sectors of the media and telecommunications fields, including: Broadcast Television, Cable Television, Telephony (wired & wireless communication), Satellite Communication and the Internet. This course is approved as a writing-intensive course which may fulfill the baccalaureate-level writing requirement of the student’s curriculum.
Prerequisites & Corequisites: Prerequisites: (COM 1000 or COM 2000 or CIS 2700) and COM 2400; with a grade of “C” or better in all prerequisites.
Credits: 3 hours
Restrictions: Restricted to the following majors/minors: Communication Studies, Pre-Communication Studies, Organizational Communication, Pre-Organizational Communication, Public Relations, Pre-Public Relations, Telecommunications and Information Management, Pre-Telecommunications and Information Management, Telecommunications and Information Management: Business, Pre-Telecommunications and Information Management: Business, Pre-Communication, Communication minor.
Notes: This course satisfies General Education Proficiency 2: Baccalaureate-Level Writing.
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