Apr 22, 2024  
Undergraduate Catalog 2015-16 
Undergraduate Catalog 2015-16 [ARCHIVED CATALOG]

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HPHE 3110 - Event Marketing

Provides fundamental and advanced concepts in the study and practice of event marketing including event mission and vision development, target audience development, event positioning, event product development, integrated event marketing tactics, and the formulation of the communication plan.

Prerequisites & Corequisites: Prerequisites: HPHE 1700 and HPHE 2100, with grades of “C” or better.

Credits: 3 hours

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