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Aug 31, 2024
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HPHE 3110 - Event Marketing Provides fundamental and advanced concepts in the study and practice of event marketing including event mission and vision development, target audience development, event positioning, event product development, integrated event marketing tactics, and the formulation of the communication plan.
Prerequisites & Corequisites: Prerequisites: HPHE 1700 and HPHE 2100, with grades of “C” or better.
Credits: 3 hours
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