MKTG 3710 - Marketing Research

An introduction to the research process as it aids decision making in marketing management. The focus is on the stages of research process from the planning of the research to gathering, analysis, and interpretation of data as it relates to marketing management.

Prerequisites & Corequisites: Prerequisites: MKTG 2500 and (STAT 1600 or STAT 2160 or STAT 3660).

Credits: 3 hours

Restrictions: Restricted to majors/minors across multiple departments. Please see advisor for specific program restrictions.