MKTG 3730 - Internet Marketing

This course examines the strategic use of the Internet as an interactive marketing tool and medium. Students will analyze various models for increasing marketing effectiveness and efficiency, and will learn strategies for evaluating and planning websites and internet advertising to achieve positive customer relationships. Students will also critically assess the pros, cons, and future developments related to this evolving medium.

Prerequisites & Corequisites: Prerequisite: MKTG 2500 or instructor approval.

Credits: 3 hours

Restrictions: Restricted to majors/minors in Marketing.