MKTG 3770 - Sales Promotion

The course is designed to introduce the student to the principles and practices of sales promotion. Included will be topics related to the development and implementation of direct inducement or incentive programs offered to members of the sales force, distributors or consumers with the primary objective of effecting an immediate sale.

Prerequisites & Corequisites: Prerequisite: MKTG 2500

Credits: 3 hours

Restrictions: This course is restricted to Advertising & Promotion majors and minors, Marketing majors and minors, Food & Consumer Package Goods Marketing majors, Secondary Education in Marketing majors, and General Business majors only.