MKTG 3910 - Retail Merchandising

This course is designed to acquaint students with merchandising principles and applications related to the marketing of food and consumer packaged goods (CPG). Emphasis will focus on point-of-sale merchandising, sales promotion, advertising, pricing, and shelf management utilized by manufacturers, retailers and wholesalers. Consumer demographics and lifestyles trends will be examined related to store location/design, product and service offerings, and promotional effectiveness.

Prerequisites & Corequisites: Prerequisites: MKTG 2500 and MKTG 2900 (2900 may be taken concurrently).

Credits: 3 hours

Restrictions: Restricted to majors in Food and Consumer Package Goods Marketing or instructor approval.