MKTG 3920 - Applied Marketing Analysis

This course is designed to actively involve students in an applied marketing research project. Working closely with a business, nonprofit, or government organization, students will be involved in the process of research design, including problem identification, sampling design, instrument development, data collection, data analysis, interpretation of findings, and presentation of findings. Emphasis will be placed on the development and application of analytical techniques to address marketing problems.

Prerequisites & Corequisites: Prerequisites: MKTG 3710 and instructor approval.

Credits: 3 hours

Restrictions: Restricted to majors in Marketing.