MKTG 4100 - Selling Skills Development

This course will expand the breadth and depth of the selling topics introduced in MKTG 3600 while including a significant number of experiential learning activities. Additionally, new selling contexts (e.g. team selling, selling to senior executives) will be incorporated. Topics include the basic communication and organizational skills required for success in personal selling. This course will include lectures, discussions, exercises and experiential learning activities such a role-plays. Course meetings (e.g. role-plays) outside of scheduled class time are required for this course.

Prerequisites & Corequisites: Prerequisite: MKTG 3600 with a grade of “C” or better.

Credits: 3 hours

Restrictions: Restricted to majors in Sales and Business Marketing.