MKTG 4730 - Direct Marketing Strategy

An applied course that covers direct marketing strategies and media, such as electronic marketing, direct mail, catalogs and telemarketing. Students will examine database and list management, direct response media, creative options, performance measures, and ethical and regulatory issues. Class projects will emphasize case analysis and the creation of a direct marketing plan that includes research, creative, media and financial components.

Prerequisites & Corequisites: Prerequisites: MKTG 3710 and (MKTG 3740 recommended).

Credits: 3 hours

Restrictions: Restricted to majors/minors in Advertising and Promotion, or Marketing; and majors in Food and Consumer Package Goods Marketing or Sales and Business Marketing.