MKTG 4810 - Integrated Marketing Communications Campaigns

This is it. The capstone course where you will have the opportunity to collaborate and create a complete IMC campaign using hands-on research to build media, creative, and promotional strategies to solve everyday business challenges. The work associated with this course will enhance career development skills and become a key component in your professional portfolio.

Prerequisites & Corequisites: Prerequisites: MKTG 4720, MKTG 4740 and MKTG 4770.

Credits: 3 hours

Restrictions: Restricted to majors in Advertising and Promotion.