Feb 05, 2025  
Undergraduate Catalog 2015-16 
    
Undergraduate Catalog 2015-16 [ARCHIVED CATALOG]

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MKTG 4920 - Category Management


Applications of information technologies utilized in the marketing of food and other consumer products. Emphasis will be on the use of computer technology to analyze price and cost controls; make merchandising, shelf management, and category decisions develop sales forecasts and interpret various operating performance ratios.

Prerequisites & Corequisites: Prerequisite: MKTG 3910 

Credits: 3 hours

Restrictions: Restricted to majors in Food and Consumer Package Goods Marketing.



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