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Feb 05, 2025
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MKTG 4920 - Category Management Applications of information technologies utilized in the marketing of food and other consumer products. Emphasis will be on the use of computer technology to analyze price and cost controls; make merchandising, shelf management, and category decisions develop sales forecasts and interpret various operating performance ratios.
Prerequisites & Corequisites: Prerequisite: MKTG 3910
Credits: 3 hours
Restrictions: Restricted to majors in Food and Consumer Package Goods Marketing.
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