MKTG 4791 - Advanced Internet Marketing

This course builds on MKTG 3730 to provide students with in-depth knowledge of strategies and tactics used by organizations to sell and support products, communicate with shareholders and critically assess the success or failure of online marketing activities. Students will study companies, business models and online techniques that illustrate electronic business marketing principles. Case studies, projects and class discussions will be utilized.

Prerequisites & Corequisites: Prerequisites: CIS 2900, CIS 3900, MKTG 3710 and MKTG 3730.

Credits: 3 hours