MKTG 3730 - Digital and Social Media Marketing

This course examines the strategic use of the Internet and other digital technologies in marketing in order to develop or enhance the overall customer experience. Topics in the course will include: basic website design, development and usability; search engine optimization (SEO); paid search marketing (PPC); web analytics; social media marketing; blogging; mobile marketing; and other emerging technologies.

Prerequisites & Corequisites: Prerequisite: MKTG 2500 or instructor approval.

Credits: 3 hours

Restrictions: Restricted to majors/minors in Marketing.