MKTG 3910 - Retail Merchandising

This course is designed to acquaint students with merchandising principles and applications related to the marketing of food and consumer packaged goods (CPG). The art and science of maximizing customer satisfaction through pricing, assortment, promotion and presentation of products and services will be studied. Consumer and shopper demographics and lifestyles trends will be examined related to store location/design and the product and service offerings necessary.

Prerequisites & Corequisites: Prerequisites: MKTG 2500 and MKTG 2900 (2900 may be taken concurrently).

Credits: 3 hours

Restrictions: Restricted to majors in Food and Consumer Package Goods Marketing or instructor approval.