MKTG 4700 - Business Marketing Strategy

An advanced course in planning and implementing business-to-business marketing strategies with an emphasis on segmenting markets, managing channel relationships and creating customer value through continuous improvement and re-engineering.

Prerequisites & Corequisites: Prerequisites: Senior standing; MKTG 3710, MKTG 3760, and FIN 3200.

Credits: 3 hours

Restrictions: Restricted to majors in Imaging/Printing, Marketing, and Sales and Business Marketing.

When Offered: Fall, Spring and Summer I