MKTG 4720 - Advertising Media Strategy

Let’s connect. Advertising today is all about connecting with the consumer across print, broadcast, digital, mobile, and social networks. This course explores consumer media habits, audience measurement, creative strategies, and research to meet business objectives. Using media buying software, you will create and execute an innovative media plan for a global brand.

Prerequisites & Corequisites: Prerequisites: MKTG 3710 and MKTG 3740.

Credits: 3 hours

Restrictions: This course is restricted to Advertising and Promotion majors and minors only.