MKTG 4740 - Creative Strategy

Picture this. Learn the creative process from a business perspective. This course will focus on messaging strategies, and techniques for writing and designing ads for traditional and digital platforms. You will develop a personal branding project, and an online portfolio showcasing your work. A major component of this course is a collaborative project solving a marketing communication problem for an existing brand.

Prerequisites & Corequisites: Prerequisite: MKTG 3740

Credits: 3 hours

Restrictions: Restricted to majors/minors in Advertising and Promotion.