MKTG 4770 - Consumer Behavior

Investigate, analyze and interpret the extensive body of research information on consumer behavior considering both the theoretical and practical implications.

Prerequisites & Corequisites: Prerequisites: MKTG 2500 and MKTG 3710 (3710 may be taken concurrently).

Credits: 3 hours

Restrictions: Restricted to majors/minors in Advertising or Marketing and majors in General Business.