MKTG 4840 - Marketing Logistics

An analysis of the movement and storage of finished products to support physical availability in markets. Emphasis on customer requirements and customer satisfaction, logistics process capability and optimization of total distribution costs.

Prerequisites & Corequisites: Prerequisites: MKTG 2500 and either (BUS 3750 or EDMM 3260 or MGMT 2800).

Credits: 3 hours

Restrictions: Restricted to majors/minors in Marketing and majors in Food and Consumers Package Goods Marketing or Sales and Business Marketing.

Notes: Students cannot receive credit for both MKTG 4630 and MKTG 4840.