MKTG 4940 - Food and CPG Marketing Issues and Strategies

This capstone course examines current issues and strategies relevant to the marketing of food and consumer package goods (CPG). The course provides an opportunity for students to learn and apply strategic marketing decision processes to establish, sustain or enhance an organization’s competitive position. Current industry issues and targeted case study interaction with industry professionals provide real-world insights and viewpoints. The use of new product projects, simulations, and/or company projects may be used to demonstrate the importance of relevant and strategic options and marketing tactics.

Prerequisites & Corequisites: Prerequisites: MKTG 3710, MKTG 3910 and FIN 3200.

Credits: 3 hours

Restrictions: Restricted to majors in Food and Consumer Package Goods Marketing.