MKTG 4820 - Advanced Sports Marketing

This course will challenge the advanced sports marketing student to plan execute, and present marketing solutions for existing sports organizations. The projects will include secondary and/or primary research, strategic planning, and the creation of an innovative marketing plan. Emphasis will be placed on digital marketing and social media. Students will be expected to present findings/solutions as a significant portion of their deliverable(s) for this course.

Prerequisites & Corequisites: Prerequisites: MKTG 3800 and instructor approval.

Credits: 3 hours