MKTG 3921 - Food and CPG Marketing Analytics

This course is designed to introduce students to applied techniques and tools for analyzing secondary data in the food and consumer packaged goods (CPG) industries. Students will learn analytics and metrics for analyzing and synthesizing data sources, such as large syndicated databases, textural data, and social media data. The emphasis will be on the accurate interpretation and effective communication of strategic solutions to address marketing problems, using data visualization techniques, in oral presentations and written reports.

Prerequisites & Corequisites: Corequisite: MKTG 3910

Credits: 3 hours

Restrictions: Restricted to majors in Food and Consumer Package Goods Marketing or instructor approval.