COM 6430 - Communication, Strategic Planning and Innovation

A basic theme found throughout this course is that successful innovation presupposes effective communication between and among all organizational players involved in the development of new products and services. The course will examine the importance of communication to innovation and of innovation (and innovative thinking) to the long-term success of today’s business and nonprofit organizations. Strategic planning is the set of managerial decisions and actions that determine the long-term performance of a company or organization. Innovation is important because it creates a long-term lasting advantage for an organization. The goal of highly innovative organizations is to make innovation a sustainable, repeatable process.

Credits: 3 hours

Restrictions Restricted to the following: Masters in Communication, Organizational Communication, or Telecommunications Management.
Notes: Open to Graduate Students Only.