BUS 1750 - Business Enterprise

This course introduces students to key business functions and how they work together to provide customer value and generate profits for a company. Students will gain an understanding of the history and development of business in a free market economy. Students will be introduced to conceptual and quantitative models that help businesses solve problems and evaluate opportunities. Students will develop proficiency in oral and digital communication and information literacy through a number of classroom experiences and assignments. Students will examine the dynamics of business decision-making and demonstrate the ability to identify, define, and interpret essential business concepts through the use of an integrative business simulation. The simulation will also allow students to understand how information systems are used to manage a business and gain a first-hand understanding of leadership in a small group setting. This course satisfies WMU Essential Studies Level 1: Foundations – Oral and Digital Communications Category.

Credits: 3 hours