HPHE 6640 - Marketing and Sales in Sport

This course is designed to provide an introduction to the marketing and sales of sport products and services. Course content will include, but not limited to a discussion of contingency framework for strategic sport marketing and selling; understanding sport consumers; segmentation, targeting, and positioning; promoting and selling mix elements; sponsorship programs; and product distribution and pricing.

Note: Open to graduate students only.

Credits: 3 hours